The Credit Crunch

By alison April 16, 2008 9 Comments 2 Min Read

dishtowel

 

“Do you live in a house or a home? Are you in it for the money or the love? Do you think you’ll be happy when you move? Or are you happy now?

Does it give you financial security or emotional warmth? Does it make you feel like you are getting somewhere? Or does it make you feel like you’re there now?

If it could talk, could it tell anyone what your favourite colour is?

When your little boy draws a plane on the wall do you reach for the paint roller or grab another crayon and draw a rocket? Is it perfect? Or is it real and still perfect? 

Do you keep it as empty as possible to create space or do you fill it with all the people and things you enjoy the most?

Do you look in estate agents windows? Or do you look in your own windows and think “how lovely”?

Are you constantly monitoring it’s price or are you measuring its occupants heights on the back of the bathroom door? What’s the most important thing you put into it, two-fifths of your salary, or your life and soul?

What’s the most important thing you’ll get out? A profit? Or a treasure trove of memories that’ll never ever go down in value but always up.

It’s not too late.

A house can always become a home. Love not money. That’s what gives a home a soul.

And a home’s soul is NOT FOR SALE.

HOME IS THE MOST IMPORTANT PLACE IN THE WORLD.”

 

Ikea Print Ad, 2007.  

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9 Comments

  1. Ikea? Sounds so amazing…didn't expect to find Ikea sourced.
    This hits so close to my home today. So close.

  2. Ouissi says:

    I love this advert!!! It makes me smile every time I see it on the tv or read t in the paper 😉

  3. Ouissi says:

    I love this advert!!! It makes me smile every time I see it on the tv or read t in the paper 😉

  4. Barbara says:

    Oh how nice, and it is an ad for a store. Alot of other companies could learn from this ad.

  5. Polly says:

    Hmmm.. seems strange coming from the warehouse of manufactured items, doesn’t it?! Isn’t it lovely to see a glimpse of cottage even there?! Blessings… Polly

  6. mimi x x says:

    What a lovely advert! I had not seen it before, but really, how lovely.

  7. mimi x x says:

    What a lovely advert! I had not seen it before, but really, how lovely.

  8. Sasha says:

    I saw this advert too – and yes, it is a bit ironic, but still….. loverly. And I feel somewhat heartened that I can answer in the affirmative to most of the questions – my house is indeed a home with soul, and we love it.
    It makes me feel so happy when my little girl spontaneously says 'I love our cosy home'. Job done!

  9. Anita says:

    I really like this! And as we are just begining the long process of building our "dream home" there are things here for me to keep in mind! 🙂

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